Category Archives: Strategy

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Airlines and False Pricing

They call it “fees.” The reality is that it is false pricing. The airline industry, through consolidation and relentless cost cutting, has turned itself, with few exceptions, into an indistinguishable commodity. For the average, non-million mile, traveller, there is little difference between United Airlines and

amazon prime

Amazon Makes Prime Cheaper

There are a lot of articles out there this week about Amazon raising the minimum purchase for free shipping. This is not a price increase, so much as a price cut for Amazon Prime. Consider that Amazon Prime makes up a lot of Amazon’s revenue

tesla car sales

The Real Reasons Tesla Sells Its Own Cars

Last month, Tesla’s general council gave an explanation to the FTC about why Tesla sells its cars directly to customers instead of using the traditional car dealership model. Of course, the remarks were carefully researched, vetted, and tested so as to not create any unpleasant

star wars soup cans

Disney, Star Wars, and Billions of Dollars

A 60 Minutes tweet and report suggest that the latest Star Wars movie, The Force Awakens, needs to make $1.5 BILLION to be considered a success. That number seems pretty high considering the movie cost just $220 million to make, and even a huge marketing

renting cars for uber

Uber and Enterprise To Rent Cars to Drivers

So, here is an interesting idea. Uber needs drivers to drive around the customers who book a ride on the Uber app. Traditionally, that means having your own car, and not just any car. The car has to meet Uber’s standards. While these standards have

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Microsoft Versus Chromebooks

Several years ago I bought a netbook. At the time, there was no iPad, there most certainly was no such thing as a Chromebook. There may have been the first iPhone, although I do not recall for certain. I liked my netbook. It was underpowered