Archive for Working Thoughts

Are Facebook Games Tests and Surveys The New Spam?

Recently, I joined Facebook.  I’m obviously a late comer to that particular site, and frankly I really don’t care.  There was a time when I would have been very interested, but I wasn’t in college then and, at the time, Facebook required you to be a student to join.

Since then, the rules have been loosened, and I joined mostly to satisfy a particular client who, as far as I can tell, wanted to have a couple more people he knew out on Facebook.  At the end of the day, it is probably a good thing for both me and my various business ventures to have a presence on the social media scene like Facebook, Twitter, and LinkedIn, if for no other reason than to keep someone else from usurping my good name first.  There would be no benefit in doing so today, but who knows, I could be big.

Ironically, it has been worthless from a business standpoint, although I haven’t put any effort into it that way, but still very fun.

It turns out that many of my old high school friends are also on Facebook (many of them newcomers as well) and also many of my extended family members, including one who lives in Japan.  So, hanging out and getting updates from friends and family has been a welcome treat.

Social Spam

Like most new Facebookers, I started out taking tests and surveys that I found or were passed on to me.  I even sent flair to a cousin of mine.  Most recently I’ve started playing Mafia Wars after my sister’s wall said that she needed help robbing the police impound lot.

I’ve come to realize all of these things are nothing more that socially engineered chain-mail spam.  After taking a test to tell you which insect you are, the test will, oh so helpfully, pop up with a list of your friends that you should “invite” to take the test too.  So, you click some names and pass it on, and they pass it on, and…chain email masquerading as social networking.

Even worse, are the games, like Mafia Wars.  I joined my sister’s mafia, and she joined mine.  But, apparently that isn’t enough.  In order to do certain jobs or fight certain bad guys, I have to have more mafia members.  How do I get more mafia members, by sending “invites” to my friends.  In fact, the game helps me out by saying that to have a powerful mafia I should check my list of Facebook friends and send invites to some of them “every day”.  Whatever.

So, I am putting out a call to see if there is a resource to find good, spam free, Facebook games that I can play so that I don’t get interested in a game that cannot be won, or played well, until I harangue fifty of my friends into joining as well.  Otherwise, I’ll have to startup that website too, and I’m already starting to think that maybe I have too many.

Oh, and don’t even get me started on the “offers” that give you points inside the game.  How big of a loser do you have to be to go to some website and sign up for something in order to get 42 lucky charms or whatever.  Pu-lease.

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Technorati Tags: Facebook Tests,Facebook Surveys,,,

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Google Experiment

Just curious about some of the things out there regarding Google and SEO and so on.  Nothing big or heavy going on here, just some quick and easy tests that I can do in my incredibly small amout of free time.

03-23-09  8:11 PM MDT — Made a “welcome” post to a newly created Blogger blog called Investing Strategy 101

03-23-09 8:14 PM MDT — Made link to Investing Strategy 101 via the About page at ArcticLlama blog.

03-23-09 8:20 PM MDT — Made this link to Investing Strategy 101 here at Best Hubris

When does new blog appear in Google index?

Things You Should Know #1

knowledge-2 I wanted to title this post something along the lines of “Things People Should Just Tell You But They Just Don’t”.  But, I don’t like that wording and can’t really come up with anything better, so we’ll stick with Things You Should Know for now.

Things You Should Know #1 Automatic Windows Updates

  • In Windows, you can set you computer to automatically download updates from Microsoft.  This is a good idea.  You can also configure those downloads to happen, every day, every week, every month, whatever.  Nobody every really gives you any real guidance as to what that setting should be.  But, there is a single fact that makes the setting you should use obvious.
  • Microsoft sends out its “non-emergency” patches (which is every single one except for maybe two or three times per year) on what has euphemistically become known as Patch Tuesday.
  • So, it is just common sense to set your auto-update to run every Tuesday.  That way you get all the patches right away and you don’t waste time or bandwidth checking on all those other days and times when there is a 90+% chance that there won’t be an update.

To set your automatic Windows update settings in Windows XP, go to Control Panel –> Security Center –> Automatic Updates.  Set it for Every Tuesday at 2:00 PM or something else in the afternoon.  You’ll never miss an important update and you won’t waste any time or bandwidth either.

Flaws in the System

ie-developer-toobar-webpage One of the most difficult things in business, consulting, and analysis is the unforeseen flaw.  That tiny little gotcha that seems obvious in hindsight that just didn’t come up during months of preparation.

Sometimes, that flaw is the fault of the system.  Sometimes, that flaw is the fault of the people involved in the system.  And sometimes, that flaw is just the result of the way the world works and the quirky way people and things behave within it.

In the case of Microsoft’s SearchPerks gimmick, I’m inclined to thing that the first one is probably the case here, though the second and third have some involvement as well.

For those of you not familiar with Microsoft SearchPerks, it is a basic rewards system setup to convince computer users to install a Microsoft toolbar that records the searches you make both with Microsoft’s Live search engine, and other search engines as well.  (I haven’t looked into whether it also pays attention to what you do in other browsers, or only IE.)  For each search you perform at live.com, you get one point.  You can redeem the points in 2009 for prizes.

The flaw that I believe may be skewing all of that data that Microsoft is collecting is fluff searches.  That is, searches that are not real searches, or are deliberate softball searches so that the user’s counter increases without the pain of actually having to use an inferior search engine.

For example, this morning, I was reading an article about being a web developer which listed several tools for Firefox, and one for Microsoft IE that are particularly useful for web developers.  Being something of a web developer myself (though not as my main occupation) I was interested in the two I hadn’t tried yet.  One of those tools was the Internet Explorer Developer Toolbar. 

Figuring that the IE Developer Toolbar was for IE, I switched from Firefox, which is my main web browser, and opened up IE.  My IE homepage is set to Live Search primarily to remind me to do live.com searches in order to boost my points. Having been so reminded, I typed “Internet Explorer Developer Toolbar” into the search filed and hit enter. 

The point?  I had already copied the full URL from my Firefox browser when the link I followed opened up the page.  So, I didn’t need that search.  Furthermore, that search is the exact wording of the toolbar in question because I already knew all about it.  In other words, whatever data Microsoft got off of that search was completely worthless.  This is often a problem with incentivized programs like this one.

What Microsoft really needed data from was the search I had done earlier in which I searched for “browser web developer tools” and restricted the results to the past 3 months.  Then, they would know both what I was actually looking for, and how well they did at fulfilling my request.  Alas, they will probably never know.