TigerDirect Thinks Outside the Black Friday Box
This year, websites pre-posting your Black Friday ad is old news. Heck, many companies are posting them themselves on their own official websites. Wal-Mart’s whole Black Friday ad is readily available for the taking.
So, how does a retailer stand out in the sea of “me too” Black Friday sales? Pick a different color!
TigerDirect goes outside the box with its Pink Friday sale, which based on the pink ribbon, I’m assuming benefits breast cancer research somehow. They even take it up a level by creating a new website to make the sale stand out and add to its perceived importance. Nice.
I haven’t even looked at the sale yet, so I’m not saying anything about its quality, just that it goes to show that there is always a way to stand out, if you are willing to look around for another solution.