TigerDirect Thinks Outside the Black Friday Box

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Pink Friday (Official Site) This year, websites pre-posting your Black Friday ad is old news.  Heck, many companies are posting them themselves on their own official websites.  Wal-Mart’s whole Black Friday ad is readily available for the taking.

So, how does a retailer stand out in the sea of “me too” Black Friday sales?  Pick a different color!

TigerDirect goes outside the box with its Pink Friday sale, which based on the pink ribbon, I’m assuming benefits breast cancer research somehow.  They even take it up a level by creating a new website to make the sale stand out and add to its perceived importance.  Nice.

I haven’t even looked at the sale yet, so I’m not saying anything about its quality, just that it goes to show that there is always a way to stand out, if you are willing to look around for another solution.

 

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