5 Ways to Create a Media Kit – For the Brain Dead

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Here is why I do business consulting and business coaching. I get an email today from Microsoft. I attended an event not long ago for their CRM product. Truth be told, I’m doing just fine with Zoho right now, so we’ll call it good. But, they were offering a free license of Office 2007 Professional, and cheap software is a good thing. In order to register I gave them an email address, so here we are.

Invited to Microsoft Small Business Center

The email invited me to take a look around the Microsoft Small Business Center. At first glance, this thing looks chock-full of useful information. A few minutes clicking, however, reveals something a little different.

First, you never know which clicks go to real useful information, and which clicks take you to a page where the “solution” is a 60-day trial of some Microsoft product. Unless you don’t have a word processor, it is doubtful that the solution to any of your business issues is a product. Chances are a product could help you, but it won’t be the solution.

Second, even if the click does take you to information and not an infomercial, the information isn’t exactly “wow” material. Take “5 Ways to Create a Media Kit,” for example. A media kit is a critical resource in getting the word out about your small business, especially if you are in a higher-end service business where your target market isn’t likely to respond to form letters or cold calls. So, information on 5 ways to create a media kit would be most welcome.

Create a Media Kit

Here are the so-called 5 ways to create a media kit.

  1. Cover the conventional basics.
  2. Choose brand-appropriate, consistent packaging.
  3. Decide on digital and print options.
  4. Include a call to action.
  5. Stay timely.

Um, that’s not even one way to create a media kit. Those are five hints you might want to keep in mind when creating a media kit, but that is a far cry from 5 ways to create a media kit.

Really Create a Media Kit

As part of our business coaching we cover various forms of marketing and one of the key forms of marketing is a media kit. Our information includes how to actually create a media kit, not breeze platitudes. Our advice involves choosing a format, usually a file folder or presentation book depending upon the industry. Then, it involves how many pages to include, and what should be on each page. It also includes formatting examples, and things like whether or not to include some sort of coupon, sample, or give-away, depending on your industry. We help with design and offer feedback and tips. I’m pretty sure it doesn’t include any advice on staying timely, so they got us there. Of course, after reading that one sentence, I think you know everything you need to know about timely-ness.

Real Solutions for the Real World

There are successful professionals out there who don’t need fluffy hand holding advice. What they need is the prospective of a fellow business professional that has seen things they haven’t seen and tried things they haven’t tried. We provide that tangible real world consulting or coaching to our clients. That’s what separates us from the pack.

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