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Why Everyone Got LinkedIn Top 5 Percent Email

There is a bit of cloud brewing on Twitter and elsewhere over an email sent by LinkedIn. In the email, the company congratulates the user for having one of the “top 5% most viewed profiles.” The catch is that it is starting to seem like

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Long Posts versus Short Posts

Once upon a time, the conventional wisdom was that Google wouldn’t index, and therefore rank, any thing shorter than 300 words. I wrote an article about how 300 words is basically nothing, noting that an introduction and conclusion could take up 100 of those words

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Confirmation Bias in Politics

Confirmation bias is when someone takes more notice of data or results that support their preconceived notions, and less notice of data or results that cut against what they want to believe. This is one of the big no-no’s of the hard sciences, and a

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Social Search Fools Gold

These days, it seems that technology pundits and enthusiasts can’t clamor loudly enough for social network signals to be included in search engine ranking results. It isn’t hard to see why. Your friends probably like a lot of the same things that you do. That

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GM Says Facebook Ads Worthless

It was only a month ago, just before the ultimately difficult Facebook IPO, that news GM was abandoning its Facebook ads was reported. The ensuing response cam fast and loud. Bloggers, reporters and researchers all piled on questioning the value of advertising on Facebook. After

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Google Knowledge Graph Big Deal or Not?

There are two ways to watch what Google does with its search engines. One is through the eyes of the average user, and the other is through the eyes of an online publisher who is concerned about search engine traffic getting to his or her