Tag Archives: business strategy

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GM Says Facebook Ads Worthless

It was only a month ago, just before the ultimately difficult Facebook IPO, that news GM was abandoning its Facebook ads was reported. The ensuing response cam fast and loud. Bloggers, reporters and researchers all piled on questioning the value of advertising on Facebook. After

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Did Traditional Television Commit Suicide?

After sleeping on it over the weekend, I can’t help but think that traditional television has committed suicide, and doesn’t know it yet. In the traditional television model, a producer puts together a television show and sells it to a TV network. Occasionally, the process

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How Much Does Hollywood Really Lose to Piracy?

There is an interesting video of a recent TED talk regarding something the speaker calls Copyright Math. In it, he comically destroys the numbers that Hollywood uses to scare Congress into doing its bidding via ill-conceived laws like SOPA. He demonstrates how if the numbers

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Warner Bros. Revolutionizes Movie Rentals

Here is something very interesting. Warner Bros. is trying out offering movie rentals via Facebook. Using Facebook’s own Facebook Credit payment system, the company is offering online movie rentals of The Dark Night. What makes this new business strategy so interesting is that it completely

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Will Apple Subscription Demand Destroy the iPhone

The Apple iPhone and Apple iPad are some of the most revolutionary and beloved devices on the planet. So many people use them, in fact, that providing a user friendly, integrated means for publishers to sell and install content on these devices is a valuable