Since its inception, Google has enjoyed the "good guys" reputation in the computing community and beyond. Google has been the inspirational force behind dozens of "good" movements online and off. Products like Gmail, Google Apps, and more have not only pushed the boundaries of free software, they have forced other players, namely Microsoft to step up their game. Microsoft’s new Office web apps might still be years away (if ever) without the push provided by Google’s offerings.

Google has been a helpful force in other areas as well. It’s Chrome browser started a JavaScript speed war within the browser community without which advanced cloud based computing offerings (like web apps) would not be possible. The Android operating system has provided a much needed boost to the mobile phone community, allowing users to get advanced, forward thinking features, without having to sell out all control to whatever Apple decides is "right" for your phone.

In the non-computing world, Google has put its weight and money behind "good" causes and projects like wind energy and more.

Unfortunately, it is beginning to seem like the company does not have the vision to see beyond the latest "fun" technology cooked up by its programmers in their vaunted 20 percent time. The latest debacle comes courtesy of its so-called net neutrality proposal that it cooked up with Verizon. Google finds itself in the unfamiliar position of having to defend not only one of its offerings, but its motivation as well. Whenever a company, any company, must expend as much energy as Google has on defending a non-product idea, it’s a safe bet that it is backing the wrong horse.

In this case, Google is increasingly parsing out the language in its net neutrality proposal. It claims that detractors are getting it all wrong and what it really means is good for everyone, if only you read it their way. Unfortunately, it is just this ambiguity that is the problem. Assuming that one counts on Google being completely benevolent now and in the future (a big assumption), there is nothing to stop others from taking the company’s proposal and reading it exactly as the naysayers say it will be read. What is to stop AT&T, Comcast, or some new telecom company from using "good guy Google’s" words against them, and us?

In a misguided effort to make themselves a key player in the net neutrality debate, Google has put its name on something that has shaken lose some of the hard earned goodwill the company has built up over the years. In the future, this net neutrality proposal will be regarded as a mistake in business strategy by company management. Just how big of a mistake, will depend upon how quickly (if ever) Google realizes it and changes course. If that happens quickly, then this chapter will be regarded as a rare stumble by the Internet giant. If, however, Google insists on pushing a bad position for too long, this moment could very well become known as the beginning of the end.

Will Google recognize the overwhelming, and near universal, backlash against its net neutrality proposal in time, ala Facebook? Or, will Google be unable to see past its own vision of greatness in time to salvage its reputation?

I was going to just leave Internet Explorer alone. Everyone knows that it is the bottom of the pile when it comes to browsers. The only people who use IE are those who are either not computer savvy enough to know that there are options and how to get them, and those who do know about the better web browsers out there, but figure that it just is not worth the effort. Even Microsoft knows IE 8 is already junk, that is why whenever it posts press releases about how fast Internet Explorer is compared to Chrome, Firefox, Opera and Safari, they compare them to the non-existent Internet Explorer 9 and not the currently released Internet Explorer 8.

Today, however, two of IE 8′s many shortcomings popped up in my face again and I figured that I would write this post in hopes that a growing chorus of user voices might just get Microsoft to pay attention to what is really wrong with Internet Explorer instead of what they think is wrong with Internet Explorer.

First and foremost is the Apple Computer-like arrogance that keeps IE from offering a way to choose your own setting for how IE 8 handles browser sessions. In every modern web browser out there, except for IE 8, you can choose to restore your last browsing session by default. That is, you can tell the browser to open all of the same tabs and webpages that were open during your last browsing session automatically the next time you start your browser.

Internet Explorer offers the ability to restore your last browsing session, but requires that you do it manually. The stated reason for this enormous deficiency in browser functionality is  privacy. Microsoft thinks that the possibility that someone might inadvertently see the website you were looking at last time is more important than you (the user) wanting to be able to pick right back up where you left off. Or, in the case of yours truly, not only pick right back up where I was online last time, but also to BE REMINDED of where I was last time without having to jot down notes or send myself a reminder or whatever.

While privacy is important and a worthy goal, allowing the user to use the software in the way that works best for them is WAY more important. It makes perfect sense that for privacy reasons Microsoft does not set Internet Explorer 8 to reopen the last browsing session by default. It makes NO SENSE whatsoever that Microsoft will not provide that option as one of the settings that can be customized in IE 8. I guess this feature wasn’t widespread enough during the development of IE 8 for Microsoft to bother copying it into their “revolutionary” new browser.

Spell Check Missing From IE 8

There is also no spell check in IE8 by default. In a world where more and more is done online on the Internet, being able to spell check your entries into fields and forms is paramount. Of course, at the time, although everyone else had a spellchecker, and Microsoft has access to arguably one of the most complete spellcheck programs anywhere (the one in Microsoft Word and Microsoft Office), they didn’t bother to include it. You have to download an addon called ieSpell in order to get spell check in IE 8. I guess that they wanted to make sure that at least someone downloaded an IE addon since as we discussed above, anyone willing to go download add-ons would have long ago downloaded a better browser instead.

Password Saving Wrong Time

Finally, IE 8 has a very annoying flaw in the way it saves and remembers passwords for websites. Apparently when Microsoft sent down the command to copy the password save and remember function from better browsers like Firefox, they didn’t actually pay enough attention to how it was done to copy it right.

When you enter a username and password in Chrome, Opera, or Firefox, the next page continues to load behind the dialog box that asks you whether or not you want to save the password. This is critical because all webpages hide the password you enter behind astericks which means that you can never be sure that you got the password right until the login page loads and sends you on your way with a successful login. On good web browsers, you enter your username and password, and then, if there is any doubt in your mind about whether or not your login will be successful, you just wait and see. If the login works, THEN you click Save or Yes to Save your password. If not, you click No and enter the password again and the browser correctly offers you a chance to save THAT password.

The jack#ss that designed Internet Explorer 8′s password save and remember functionality makes you answer the question BEFORE the next page will load. That means that you have to say Yes in order to see if the login was successful or not. If it was not sucessful, then you have already saved the WRONG password thanks to this bassackwards feature.

The worst part is that when you re-enter your login information and actually get it right, IE may not even offer to change the wrong information it already saved, especially if you fat-fingered the username. Now that website has TWO username and password combinations saved and one of them will be wrong forever unless you go manually dig into the guts of the IE settings menus to find and delete that wrong information.

Microsoft, while you are building functions and support and speed into IE 9, if you could please fix these things that you got wrong in IE 8, we would really appreciate it. Of course, it isn’t really that big of deal. Those of us that know better only use IE for two reasons: to get stuff off your own website, and to make sure that our websites look right for the chuckleheads who use your browser.

The basic speed dial window all browsers have.

I usually don’t like to post stubs or preliminary articles like this, but I went all reviewer on Mozilla.org this morning and, of course, ended up writing a review of my favorite Firefox add-on of all time, Speed Dial. As that review got longer I felt myself wanting to show people how to really maximize productivity with this Firefox plug-in by configuring Speed Dial the way I have ended up tweaking it and setting it up. Don’t get me wrong, my why isn’t the only way, but when you see the power and customization of the Firefox Speed Dial plug-in in use in my setup, you can see why I think that Speed Dial is the most important Firefox add-on anyone can have. In fact, it’s the one real drawback to Google Chrome for me right now.

There is a Speed Dial extension for Google Chrome on the Google extensions website, but it is a pale imitation of this powerful Firefox add-on. It doesn’t have dial groups which is the main powerful feature of the Speed Dial plugin.

Anyway, it would be irresponsible of me to get into posting my Speed Dial Firefox extension review right now when I have deadlines barreling down on my like runaway trucks with no brakes on the side of a steep mountain. However, I don’t want anyone following the link I threw onto my review at mozilla.org to arrive and wonder where in the heck the review I promised is. Therefore, I’m going to post a couple of screen shots that I think will help any user with even a little bit of power browsing experience to understand the kind of productivity gains that are possible with this plugin.

If that is you, either install the plugin and start messing around with it. Just got to Tools -> Add-ons -> Options and start customizing away. (I recommend setting up either a Speed Dial icon on your toolbars, or doing like I did and setting the right click on a page to include the context menu option to Add to Speed Dial. You can make that work by right-clicking on the tab if you prefer, but I’m used to right-clicking on the page itself when I want to do something. One of the best things about this add-on is how much it can be customized to work exactly the way you need it to in order to help out with your own time management by making browsing faster and easier.)

The quick, quick, version of how to use Speed Dial to speed up your Internet browsing and boost your online power goes like this:

1. Use Dial Groups – Every web browser offers some sort of dial based start up screen. Opera was first, but Google Chrome has one now too. IE has a similar concept although it is done via text links instead of actual configurable dials. What makes Speed Dial great is the ability to have MORE THAN ONE page of dials.
2. Set Speed Dial to show up in new tabs instead of waiting to click something. Every time you press CTL-T you’ll get a list of your speed dials to use. Just make your current homepage the first dial on the first dial group to keep instant access to it.
3. Customize the dial group tabs – You can change the colors to make tabs easier to find. Just don’t go crazy or you’ll hate it.
4. Customize the dial groups – Need more than 9 websites for one dial group? No problem. One of the configurations is how many sites to show on a speed dial group. You can change both the default, and even better change on a per group basis. You can have 12 dials under Work and 6 dials under Facebook Games or vice versa, depending on your lifestyle – If you have a widescreen monitor take advantage of that width by setting your default dial group configuration to 3 rows and 4 columns.

Lastly, if you are a power user looking for maximum time savings, you’ll end up with a lot of dials that link to a lot of webpages. By default, the speed dial thumbnails refresh frequently which means you could end up with a slow running Firefox when running Speed Dial and switching through several dials because thumbnails are being generated for each site no matter how fast you click. (See the link for details.)

There is lots more power. Read the docs or poke around the settings to see what else you can do to improve online productivity with Speed Dial. Or, come back here in the next day or two when I get time to go on full tilt. Even easier, grab the Best Hubris RSS Feed to make sure you get the updated Firefox plugin reviews as soon as they come online.

Then you can check out my post about Firefox personas if you need to read more about the Mozilla web browser.

Need better search results on Google?

Need more recent results for Google searches?

Want to reduce irrelevant Google search results?

Consider using the More Search tools menu located in the left toolbar on the Google search website.

I’ve noticed a lot of Google search users arriving here on Best Hubris and other websites are trying to add dates to their searches in order to get better Google search results and reduce irrelevant Google search data. For example, several searchers appear to be inputting 2010 into Google searches hoping to get results from the current year.

Unfortunately, the Google search ranking algorithm doesn’t work that way very well. Any webpage that has the number 2010 in its text will qualify, while webpages and articles posted during 2010, but without the actual number used in the text will not qualify. This webpage for example has the keyword 2010 on it three times so far. That means it will match searches for 2010 better than many other pages that are just as current.

So, if you are looking for current HP LaserJet 1012 drivers for Windows 7 by putting 2010 in your search, you might find this page instead of the one on this website that actually has a way to use HP LaserJet 1012 printer drivers on Windows 7 with a workaround.

Most searches will show a choice of dates limiting functions that include Past Month, and Past Year. Using these search date parameters will do a lot to make your Google search results more relevant.

For more specific date range based searches, use the custom date search function.

A good tip for better Google searches made easy is to just enter a start date into the custom date search interface. Google will automatically use the current date as the end date giving users a way to search the Internet from a specific date up until now fast and easy.

For example, if you are searching for information about how to use Windows 7 or want to search on new Windows 7 features, limit your Google search dates to March 1, 2010 or April 1, 2010 start dates to capture information published about the actual full Windows 7 release software and avoid all of those webpages and articles that were written about the Windows 7 beta.

That way if you want more information about advanced search in Windows 7 you won’t be reading all the speculation about what might be in the final product, or trying to match up screen shots of Windows 7 search features that were taking on Windows 7 Release Candidate instead of the full retail version of Windows 7.

When you spend a lot of time in the world of technology it is easy to get jaded. New features that are promoted (self-promoted, and then echoed by lazy writers) are almost never as useful as they are supposed to be, and half the time, they are not even new. I almost ruined my eyes looking at computer monitors full of accolades for Microsoft Internet Explorer 7′s “new” tabbed browsing feature, especially since I had been a power-user of tabs in web browsing since they came out in Firefox years before.

When new features are both truly useful and actually new, like the Ribbon Interface in Office 2010 (updated from a partial integration in Microsoft Office 2007), they are often met with initial resistance.

As a freelance technology writer I not only spend a lot of time in the tech world, I am actually forced to look at and use new software features regardless of how useful I could possibly find them because a client needs a review of new software utilities or a customized newsletter could benefit from a comparison of program features.

Check out a review of Citibank Thank You network rewards program.

The other thing that happens to us technology types is that we stop reading about what a program does. We most certainly do not watch videos that show us how to use new features. (How many seconds of your life does it waste to watch someone show you how to click File then New on a training video?) Fortunately, most of the time it works out just fine because when you are used to how software works, you know where to look for functions you need. However, from time to time, I miss out on a cool new feature or a great new function that would increase my productivity.

Firefox 3.6 Coolest New Feature

When it comes to software development, there are two kinds of functionality. One type of functionality affects the usefulness of the product. These functions make the software, better, faster, easier to use, and so on. The other type of functionality makes the computer software more fun to use, or just makes it look nicer. These days, it seems like there is a lot of action in the latter category.

Most of the “improvements” in the user interface design realm are actually just ways to make a software product look nicer, or most commonly, to make it so that you can superficially customize the application. Think of it as the equivalent of being able to add bumper stickers to your software.

For the most part, I don’t have much use for these beautification features. A computer is, what a computer is, and while using my own wallpaper is fun, it doesn’t really matter what the wallpaper is when I’m switching between eight full-screen windows in a desperate race to beat an important deadline.

As you can imagine, I haven’t played around much with Firefox’s personas feature.

This morning, however, I was bored (actually, I was procrastinating and rendering my ADD planner worthless) and I ended up on the Firefox Personas page after re-installing the Firefox NoScript Plugin.

While I don’t have much need for a new persona for my web browser, I was clicking around to see what was on the Mozilla website when I noticed something happen to my default Firefox browser.

When you hover over the sample picture graphic of a Firefox persona, it previews what that persona would look like if you installed it on your Firefox 3.6 installation. Tons of applications do previews like this, but the fun part is that Firefox previews the persona on your real installation. That is, the browser you are currently using to browse the available personas actually changes when you hover your mouse over the preview.

Now this is fun.

Normally, would have to download and install the browser extension or browser skin in order to “play around” with what it would look like. Then, when I am finished wasting time, I would switch back, and if I remembered, uninstall all the different personas I downloaded to check out. Hopefully they all uninstalled cleanly and there were no residual effects, although that is never a guarantee.

But, with the Firefox persona preview functionality I can see what my browser would look like with a hundred different personas, all without downloading or installing anything. So, I can see what my Firefox would look like if I installed the Kelly Brook persona (First, calculate the odds of the wife using my computer and Firefox…). Or, for a more whimsical (and socially acceptable at a client site) persona I can check out the Snoopy persona.

Here is my usual Firefox (the default) persona:

Here is the Kelly Brook persona:

In the end, personas are a play thing, like putting up a Go Buffs sign on my home office wall, but sometimes, playing is good. After all, all work and no play make Jack go crazy and try to chop up his family at the Overlook Hotel.

Google announced today, and that announcement was re-broadcast via unofficial Google spokesman Matt Cutts to make sure people actually noticed, that the company had released a long-awaited command line tool for accessing Google.

Well, sort of. If by accessing Google, you mean accessing everything except for the core Google service of search.

Ready made for the “much ado about nothing” files, come the Google Command Line Tool and Google API. Unoriginally titled, GoogleCL, Google Command Line (I guess) is a Python application build using Python gdata libraries in order to make Google Data API calls from a command line. This would be so very important and a great tool for web developers and search engine researchers everywhere, if it only had any functionality at all related to search. Instead, GoogleCL allows you to play with a bunch of the toy Google products and services.

Want to upload a bunch of pictures to Picasa from the command line? Sure, no problem.

Want to create Calendar events from your command line? You can do that too!

Want to read about Southwest airlines rewards credit card? Oh, wait, that’s my thing. Oops.

What about managing contacts from the command line? You bet!

How about posting YouTube videos? Of course.

If it is a tangential side Google service developed in order to show up Microsoft or Apple, then it can be accessed using the Google command line tool.

How About Command Line Search Tool and API?

No! What are you crazy? People would use that to poke holes in the already fragile Google search index and search results rankings by being able to automate tedious processes like checking search ranking positions, whether or not a particular webpage has been indexed or not, and how many incoming links point to a webpage, and where they come from.

Google wants you to like them, and wants you to think that they are the best source of cool, free, open-source tools in the galaxy, but they aren’t dumb. Search makes money. Sure, AdWords brings in the actual dollars, but the only reason anyone bothers is because advertisers know that “everyone” uses Google search regardless of operating system, browser, and in many cases, even location.

The reason everyone uses Google’s search is because it is the best search engine on the Internet. Of course, the entire underpinnings of the company’s search rankings is coming apart at the seems as more and more content publishers seek to manipulate Google’s search rankings for their own benefit. Now that SEO is something that everyone, everywhere, does and pretty much everyone does the same way, the only thing that really matters any more is link count and how close the title tag matches the search. A command line interface might expose that reality to more people (or at least allow it to be proven beyond doubt).

So, enjoy the latest plaything from Google. Just don’t expect it to change your life.

Have a great day.

Facebook is not a publicly traded company. Although there are many people speculating that Facebook will go public in the near future. As a privately held company, Facebook is not required to release any financial information to the public. Furthermore, the company does not have to have its finances audited either. That doesn’t keep financial writers from trying to guess how much money Facebook is making.

Recent stories, like this one from Reuters, continue to suggest that Facebook is growing fast and that it is raking in tons of advertising revenues. The source of all this incoming cash, of course, is paid advertising. Some investors expect Facebook to earn more money than Google from advertising in the near future. The idea is that, unlike Google, Facebook users can be shown ads that are relevant to users even when they are not searching.

“We can provide really good, relevant advertising to people because they tell us exactly what they are interested in, and who they know, and those people tell us what they’re interested in,” Facebook Chief Executive Zuckerberg said at the All Things Digital conference this month.

Relevant Ads Worth More Money On Facebook

The business strategy behind Facebook’s rising advertising revenue is sound enough.

A user fills out a profile in which they state that they have “Interests” in various things. For example, a user might say that they are interested in chess. Then, theoretically, that user would be more likely to have advertisements related to chess appear than a user who had indicated interest in other topics. But, does the reality of Facebook ads bear this out?

If you are a Facebook user you may have noticed the various ads that appear on the right side of the screen. These ads are the ones that are supposed to be relevant and “targeted” to users based upon their profiles and other preferences. However, to most users, these ads appear to be thinly targeted, if at all, to their interests.

Recently, some advertisements tried to make use of the personal information in Facebook profiles by using the person’s age in the advertisement. Ads like “If you are 24 years old, you can get car insurance for $20 a month” appeared. Is this what Facebook means when they say, relevant advertising?

Other ads seem to be vaguely geographically targeted. For example, users in Phoenix get advertisements that make use of the word Phoenix (even for national brands and ads) or, in some cases, ads for actual Phoenix businesses. This is indeed useful, but hardly revolutionary. Unless you take advanced measures to frequently wipe out your Google cookies and other information you’ll get plenty of local ads there too.

Ironically, ads that are actually irrelevant and uninteresting to users will frequently appear on the user’s Facebook screen. For example, users that block Facebook games like Farmville or Cafe World still often see ads for those games despite having indicated that they are not interested. Users who are members of a Ford fan club, have tons of posts by themselves and friends about Fords, and have hundreds of “likes” for Ford related sites and information still see ads for Chevrolet. In fact, members of groups like Chevy Sucks or I Hate GM will still see advertisements for those products on Facebook.

Facebook Ads Not Relevant To Users – Worthless?

It is often said that reality is perception. Facebook frequently states how they can target users based upon their personal preferences and information and that concept is often repeated by journalists and analysts. But, is anyone actually checking to see such targeting is being done?

Going beneath the surface and doing some actual business analysis takes more time than many pundits can commit. Savvy technology writers, however, may uncover some interesting nuggets about Facebook’s so-called relevant advertising. The question is, can Facebook establish its “reality” or get a Facebook IPO stock for investors strategy executed before the world starts asking the hard questions?

Time will tell.

Wow. To read the technology news the last week or two you would think that Facebook had all but shut down those poor saps over at Google. Site after site is "reporting" that Facebook’s new universal Like Button is going to replace Google’s search engine rankings pages, aka SERPs, with a much better Internet search function based on its millions of users clicking LIKE on webpages all over the world.

(See! What did I tell you! That’s a LIKE button right there on this very webpage.)

This super-powerful Facebook weapon, called F8, is a Google killer and there is nothing anyone can do to stop it. If you are not a Facebook user, you must sign up NOW. If you are a website owner, webmaster, content publisher, Internet marketer, writing to make money online, an online business marketing expert, or even if you are the guy who pumps the stuff out of the bottom of Porta-Potties, you must start using Facebook now! You must add Facebook LIKE buttons to every website, webpage, mobile phone, iPad, iPhone, iStore, iFacebook — I forgot where I was going with this sentence, because I just can’t stop thinking about the awesome new power of Facebook!

Whew!

Sarcasm can be hard to pull off in writing, even for a professional writer. How did I do?

I might be exaggerating a little bit, but only a little bit.

• The Mercury News says Sorry Google, Facebook Is the Web’s Most Important Company
• A Newsweek blogger headlines Facebook’s Play to Take Over THE ENTIRE INTERNET
• The co-founder and CEO of Mashable, via CNNTech, goes all past tense on us with How Facebook Won The Web
• The Tech Section Velocity at Forbes notes Facebook’s Plan for Internet Domination

You get the idea.

And, that’s just the "responsible" journalism subset of websites. You can about guess what this all sounds like out in the rabid echo chamber of social media, or social marketing, or Web 2.0, or whatever people are calling it these days.

If all of this sounds just a little too over-hyped, then you just don’t understand what is going on!

Right?

Wrong.

Facebook Like Button Is No Google Killer

Don’t get me wrong, Facebook’s new F8 initiative could potentially be pretty great. It might even grow into a useful tool, but that is a long way from being anything more than a blip on the technology radar. The problem, of course, is that the people writing about the big new development from the Facebook developer conference are people who would go to, or read about, a developer conference. This is not a cross-section of middle America. These are techies.

Read my parenting skills tips or my credit card rewards reviews.

Again, don’t misunderstand. I am a techie. I spent years as a high-end computer systems consultant. Although I bailed on the tech industry right before the Internet Bubble popped and the computer industry melted down, I have never given up those techie roots. Thanks to my time as a computer consultant working at numerous companies from senior management down to local desktop support, I have a lot of experience with Information Technology and the issues and problems IT Departments and IT managers face. I leveraged my background to become a freelance technology writer and built that into a pretty nice little freelance writing business. — In all fairness, my expertise after my computer days came in personal finance where I was a Certified Financial Planner. I leveraged that into becoming a freelance financial writer, and the two combined were what gave me enough clients and income to go from start-up entrepreneur to building my own small business.

However, these days I interact with a wider circle of people both professionally and personally, thanks in part to Facebook. Like many people, a few years ago I had no interest in being on Facebook, in large part because I didn’t really know anyone else who was on Facebook. More specifically, I thought I didn’t know anyone else on Facebook. The ONLY reason I even signed up was that an increasing number of freelance writing gigs started asking for people who were "experienced with social media," or even "experts in social marketing." It’s hard to say that you are an expert in social websites if you don’t have an account on any of them.

With a Top 10 Social Websites You MUST Have a Presence On from some magazine, I proceeded to sign up for six social networking websites. (The other four were so obviously not germane to anything even remotely business related that I didn’t bother.) One of those sites was Facebook. I think three of the others no longer exist, or if they do, are most certainly not anything that you MUST be a part of anymore.

I filled out the little profile thing, plugged my freelance writing website (www.arcticllama.com) as much as possible and posted a handful of things. It might have ended there, except for one little thing. A former high school classmate who still consider a friend, but who I hadn’t talked to in years, sent me a friend request. Soon, I was linked to a dozen or so high school classmates. Then, my sister sent me a friend request and mentioned that I should do the same for a cousin who was living abroad, and so on and so on. Eventually most of my family was on Facebook and an increasing number of my friends and former colleagues.

Facebook Weakens Privacy Then Asks Users To "Like" Everywhere They Go

Which brings me to exactly why the Facebook LIKE button will not replace Google or even threaten to cast a the tiniest shadow over Google and its massive search engine business.

There is no way that I am ever going to LIKE certain things lest my friends, family, and co-workers see them.

Already, I have taken Facebook’s privacy tools to their limits. I have my "friends" organized in lists and with every single post, I carefully select which list gets to see that status update, MANUALLY.

I have to. It is not an option.

I have some friends and relatives who have strong religious beliefs. I have other friends and family members who are very liberal. I have clients who are very traditional (I have to wear a suit and tie when I go onsite) and I have clients who are more freewheeling than my crazy friends (I might have to go onsite naked … if it’s Friday).Whatever I do, I need to ensure that it does not jeopardize relationships that I have spent years, or in some cases, a lifetime, cultivating just so that I "Like" a webpage or website.

There are LOTS of people using Facebook who are in a similar situation. And, with Facebook weakening its privacy standards at every opportunity, it only gets harder to maintain the proper boundaries. Facebook has already made it so that users cannot hide their friends list. That means that some users must choose between keeping an ex-girlfriend as a friend or risk losing their current girlfriend. That also goes for former employers, current employers, former and current bosses, former and current clients, and so on. And that is just one tiny thing.

Facebook has offered no easy to use controls for its users to keep their LIKES separated based on friend lists for example. If I "like" a Save the Baby Seals page will a client that sells clubs stop using my services? Or, will they insist that I "like" a How To Club Protestors site? (I jest, but you get the point.) In other words, users will only be able to recommend websites that they know are inoffensive across their entire friends list. Either that, or they will have to violate Facebook’s Terms of Service and sign up for multiple accounts.

In the end, Facebook has already shot itself in the foot with this current initiative. Far from threatening Google, Facebook’s F8 universal LIKE button is already doomed to fail.

After a handful of Likes cause ripples by being sent back to Facebook profiles, people will stop using the button and go back to using similar services that they can keep separated like Delicious, Digg, or Yahoo Buzz, or whatever. Then, will come the news stories like the ones you see now about employers firing someone, or not hiring them in the first place, because of what they "liked" or even because of what they had not "liked." Usage of the like Facebook function will dwindle until it becomes nothing more than a bunch of techies creating a virtual mirror of the funny news, political wailing, and Apple stories that dominate Digg.

Of course, by then, all of those people writing about Facebook’s New Google Killer App will be writing about the next must use Internet dominating service or feature. Just like they were all writing about Twitter two years ago.

You thought we forgot, didn’t you?

Will You Use Facebook Like Without Being Able to Control It?

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Since you can’t separate LIKES using any built-in Facebook privacy features, how will you handle the new F8 Universal Web-Wide Like Button? Will you ignore it or only Like certain kinds of websites?

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P.S. If you have any examples of BEFORE / AFTER type news stories from major technology pundits who were writing about the domination of Twitter within the last two years who are now writing about the domination of Facebook, I would love to hear about them. Leave them in the comment below and I’ll even DoFollow your comment link back to your LEGITIMATE website.

(Don’t bother if its a "landing page" for some Internet marketing affiliate thing or whatever. I will only Do Follow links to real content, no cloaked links, no landing pages, no tricks. If you have a legitimate sales ad or opportunity on a webpage containing useful information, that is fine.)

I’ve been thinking about writing up a review for Firefox plug-in SkipScreen for a while now. SkipScreen has quickly become an important time saver with file sharing sites getting more and more belligerent about making even one time users wait excessive amounts of time and jump through more and more hoops.

What is truly ironic is that 99% of Mediafire’s business is hosting copyright violating files which it takes down one at a time in an effort to “steal” the value of the copyrighted files. Then, it has the nerve to demand that an organization take down a file that does not violate any copyright laws.

You can read the MediaFire Takedown Notice Response here.

It seems as though the EFF lawyer may have missed the most important thing. Even if SkipScreen did do something illegal (which it does not), the same legal precedent that says you can’t sue an ISP for providing the connection that allows a user to do something illegal (like downloading copyrighted files from MediaFire) would apply to this situation.

Mozilla cannot be held liable for UNAFFILIATED USERS violating the terms of service of a website by using UNAFFILIATED SOFTWARE. If Mediafire has a legitimate complaint, it must pursue it against SkipScreen and its users directly. Of course, it isn’t doing that because it has no legitimate legal claim and would quickly lose any such action. Instead it is trying to scare Mozilla with the threat of having to pay legal expenses in hopes that they will cave in before Mediafire has to actually prove anything or cite a relevant violation of law.

It’s the oldest trick in the book, legal extortion. Make it so expensive for the party that is in the right to fend off the party that is wrong, that the good guys decide it isn’t worth fighting.

Shame on Mediafire for its outrageous hypocrisy and its shameful attempt at legal intimidation.

Ok, the title is overstated, but I’m tired of writing boring titles to get better search results.

Today, I have questions rattling around in my brain, some of which are more important than others, some of which could change the way do things or handle my workflow, and some of which are nothing more than minor concerns that an inquiring mind wants to know about.

1. Is it really worthwhile / doable / smart to use WordPress to manage a normal "static" website?  The truth is that static websites generally aren’t really all that static, but they do have a more set structure, unlike a blog. Often, the changes and tweaks made to a page are relatively minor and it seems like overkill to fire up Dreamweaver CS4 just to add a link to a freelance writing samples page, for example.  On the other hand, I get more flexibility and understand more of what is going on from a non-WordPress angle. (My HTML / XHTML / CSS is stronger than my PHP / mySQL.)
2. Why can’t I find a non-complicated way to make lists on a website with explanation text?  Take the list you are looking at. Ideally, there would be a number followed by the question.  Then, underneath that there would be this explanatory text instead of having to rely on the bold to separate the question from the text.  I know it can be done, but it’s just so much effort to click all the buttons to make it happen or keep all of the <ol> <ul> <li> code straight.
3. Is Technorati (or any others) really that important? Unfortunately, the worlds of web design, search engines, SEO, and social networking are all dominated by techie types.  That means that when it comes to things like Technorati, Digg, Twitter, or whatever, the volume tends to be disproportionately loud.  Is getting indexed, listed, or whatever on these sites worth the time and effort?  Or, more specifically…
4. Is It Better To Add Technorati Specific Tags to Posts, or Will WordPress’ Ping Take Care of It?  Considering that I have no real interest in trying to force my way to the top of Technorati or any other site by any means other than writing good stuff, do I get any benefit from taking the extra time to "tag" my posts with Technorati tags? 
5. Do All Those Incoming Yahoo Glue Links Count for Anything?  My incoming links for some of my sites are filled with links that come from Yahoo Glue.  Do I get anything out of those? 
6. What If Google Knows What It Is Doing? Pretty much all SEO techniques both on-page SEO tactics, and off-site SEO linking, assume that Google needs a lot of help getting its index and search rankings results right. In other words, that Google isn’t a very good search engine.  That doesn’t seem right does it?  I mean, it’s the #1 Search Engine in the world for a reason.  Microsoft has tried 3 times to create something that even comes close and couldn’t.  Does it really make sense then that Google’s search results are so delicate that they can be heavily influenced by something as simple as changing a few HTML tags?
7. If Google Knows What It Is Doing, Then Why Do So Many Search Results Suck? As a corollary to the above, why are some search results so terrible?  Is it that Google’s famed reliance on incoming links, or links pointing to a webpage or website, makes it too vulnerable to being conned into ranking lesser sites above better ones?  This seems especially true when it comes to authoritative websites.  Consider this search for california school rankings

The obvious authoritative source is the actual rankings published by California.  In fact, both of the sites that rank higher are nothing more than interfaces tacked onto the data provided by the third link.  A search for california school ratings produces a similar result except that the #4 result becomes the #2 result.

There are much worse examples, this is just the one I came up with off the top of my head for a quick blog post.  Fortunately, the other sites listed above the official one aren’t scam sites or obvious web spam.  They are both trying to milk free publicly available information to show advertising and get people to sign up (get email addresses) and perhaps even pay for "premium" information.

The fact that the official California API results ranks so high, however, is a testament to Question #3.  Look at the Academic Performance Index (API) page from the California Department of Education, and you will see a website that has no redeemable SEO qualities whatsoever – in the traditional sense, at least.  And, yet, there it is at #3.

Like most "official" websites, they have better things to do than keyword research, emailing other websites to beg for links, and so on.  On more competitive keywords, this is often much worse, with scam sites or obvious web spam ranking above the official resources. 

The worst examples are often those where the higher ranking sites offer biased or otherwise slanted information, while the official, unbiased, sites rank much lower.  This is because of a combination of using every SEO trick in the book, and then the fact that like minded supporters will link to the websites that promote their point of view, rather than the straight factual websites which might include information that they don’t like.

Search your favorite, financial, political, governmental, or judicial topic to find examples.

Back to Work

Ok, I’ve spent too much time writing this today already.  Off to make money freelance writing.  Don’t worry, I’ll be back later.