Marketing

Too Many Years of SEO Experience?

How much SEO experience can someone legitimately claim? What about experience as an “industry leader” in SEO? Does anyone wonder about numbers that strain the possiblities of reality?

Denial and Windows Live Writer

Here is a good lesson for business owners and management.  Do not pretend that you don’t know what is going on in the business world.  It only makes you look like a fool. There was an episode of the West Wing in which the staff insist the President not use his opponent’s name because it … Read more

Too Clever for Business?

Yesterday, I was handed a business card. This isn’t unusual. In fact, I get them all the time, which may be what made this one stand out so much. It was laminated. At first, I thought, “What a great idea!” After all, getting your business card to stand out is a major goal of any … Read more

5 Ways to Create a Media Kit – For the Brain Dead

Here is why I do business consulting and business coaching. I get an email today from Microsoft. I attended an event not long ago for their CRM product. Truth be told, I’m doing just fine with Zoho right now, so we’ll call it good. But, they were offering a free license of Office 2007 Professional, … Read more

Here Comes the CPA

If I can pass rigorous tests without the help of instructor led training because I learn so well from books, maybe I can pass the CPA exams. Plenty of study guides are out there, and accounting isn’t exactly a secret. Is having CPA on my letterhead worth it?

Your First Business

Recently my first ill-fated attempt at a small business startup came back to memory. It could have been huge, but I was afraid. Not any more.

Social Newtorking for Newbies

Most of my success can be traced to resume building and certification. Stand out on a piece of paper and someone will hire you. Now, I’m running my own business, and no one cares about my resume. Instead I need to network. Online that means social networking. I’ve never been to interested in those kind of sites, but now I’m jumping in.