Business Strategy, Personal Development, Marketing
What I’m really supposed to be working on is a series of articles on dividend stocks since dividend stocks power the core of my non-retirement portfolio investing. But, I have three monitors and I need something to be on all of them in order for my brain to be satisfied, and one of them has … Read more
Once upon a time, the conventional wisdom was that Google wouldn’t index, and therefore rank, any thing shorter than 300 words. I wrote an article about how 300 words is basically nothing, noting that an introduction and conclusion could take up 100 of those words fairly easily, leaving just 200 words of content. Then, people … Read more
These days, it seems that technology pundits and enthusiasts can’t clamor loudly enough for social network signals to be included in search engine ranking results. It isn’t hard to see why. Your friends probably like a lot of the same things that you do. That is why they are your friends. Furthermore, the people you … Read more
There are two ways to watch what Google does with its search engines. One is through the eyes of the average user, and the other is through the eyes of an online publisher who is concerned about search engine traffic getting to his or her websites. (By extension, the SEO industry, which purports to help … Read more
Earlier this year, the webmaster, online publisher and SEO communities were abuzz with news of a major Google algorithm update. Although Google claimed less 15 percent of websites were affected, legions of web publishers and search engine optimization experts took to forum, blog posts, and Google help pages to decry what they saw as unfair … Read more
The New York Times has another high profile article exposing how Google is broken. The article notes that JC Penny ranked #1 in Google search results pages for numerous terms during the lucrative shopping season thanks mostly to numerous paid links. Both the writer and Matt Cutts quickly lose sight of the real issue and … Read more
Counting links is the core of Google’s ranking algorithm. The idea that the more incoming links a webpage has the greater its “authority” or the more highly recommended it is has powered Google search for a long time. Unfortunately, one of the main reasons Google is broken is that counting links is no longer a … Read more
There has been a lot of talk recently about the amount of spam that appears in Google’s search engine rankings. Indeed, the once vaunted, gold-standard, of Internet search has come under an increasingly critical eye as technology writers re-examine what was a non-issue. Many of these commenters and Google critics are blaming the so-called content … Read more
Is Facebook’s new Like Button really a Google killer. Will the Likes of social networking prove more desirable and powerful than Google’s search engine rankings based upon number of links?