Once upon a time, the conventional wisdom was that Google wouldn’t index, and therefore rank, any thing shorter than 300 words. I wrote an article about how 300 words is basically nothing, noting that an introduction and conclusion could take up 100 of those words
There are two ways to watch what Google does with its search engines. One is through the eyes of the average user, and the other is through the eyes of an online publisher who is concerned about search engine traffic getting to his or her
Read between the lines on a recent NY Times article and you’ll see Google admitting that buying paid links, supposedly a violation of its Webmaster Guidelines, is just fine, as long as it doesn’t work out for you. This NY Times article shows, yet again,
Earlier this year, the webmaster, online publisher and SEO communities were abuzz with news of a major Google algorithm update. Although Google claimed less 15 percent of websites were affected, legions of web publishers and search engine optimization experts took to forum, blog posts, and
Lately, I’ve noticed that there are actually far fewer experts out there than we are led to believe. There are numerous blogs, websites, and people who hold themselves out as experts on WordPress, or SEO gurus, or professional online designers, and so on. However, a
Most companies not founded in the last five years, and those with a long-term eye on the future focus their branding efforts on differentiating themselves from the key words that describe their business, not the other way around like SEO demands. But, these companies managed to create search optimized brands without any SEO at all.