Disney, Star Wars, and Billions of Dollars

star wars soup cans

A 60 Minutes tweet and report suggest that the latest Star Wars movie, The Force Awakens, needs to make $1.5 BILLION to be considered a success. That number seems pretty high considering the movie cost just $220 million to make, and even a huge marketing number gets you nowhere near $1.5 Billion. Frankly, one wonders … Read more