Business Strategy, Personal Development, Marketing
Sometimes, the greatest marketing starts out as so much more. In Colorado, like all states, there are a lot of smaller non-profit organizations out there who could use some help collecting donations. Enter Colorado Gives, an online donation platform run by the Community First Foundation in Arvada, Colorado. What Is Colorado Gives? I first heard … Read more
I’m not a Rockefeller, and I don’t have a charitable trust fund, but I do pretty well, and occasionally, I do donate money to various charities. I also donate household items and clothing on a regular basis since I have kids at that age where neither clothes nor toys last all that long. However, I’ve … Read more
Rakuten has a bizarre corporate branding strategy. In 2010, Rakuten bought buy.com. No bit deal there. Companies buy other companies all the time. But, then it did something truly strange. It rebranded buy.com to rakuten.com and in the process destroyed both a 3-letter .com domain name, and eventually, caused itself to spend millions of dollars … Read more
Updated Update: Seeing a lot of food on the Treasure Truck, which violates my rule against buying food off of trucks, out of vans on the side of the road, or at gas stations. Four Filet Mignon Steaks (6 oz) for $36 is a pretty good deal though. I suppose if anyone has figured out … Read more
Last year, Amazon made a big deal out of its 20th Anniversary by starting “Amazon Prime” day. The idea was that there would be huge sales and lots of savings and everyone would love Amazon and Amazon Prime. The trouble was that any decent sales sold out so quickly that lots of people never even … Read more
It was only a month ago, just before the ultimately difficult Facebook IPO, that news GM was abandoning its Facebook ads was reported. The ensuing response cam fast and loud. Bloggers, reporters and researchers all piled on questioning the value of advertising on Facebook. After all, if GM was willing to cancel its $10 million … Read more
I’m a professional freelance writer who makes money writing online in several ways, one of which is using Google AdSense on websites I own and publish content on. I don’t do much (Ok, none) buying of ads via Google’s AdWords platform. However, an AdSense publisher I find it very useful to stay up to date … Read more
I can’t help but wonder, considering the number of websites and web developers who insist on ensuring that their websites are still fully compliant with Internet Explorer 6, which was rendered obsolete long ago, should other non-standard browser configurations be considered as well? Has anyone ever tried to count how many users run Firefox with … Read more
The website Smashing Magazine published a take on whether or not ad blocking software hurts good websites and by extension those who make their living working with good websites. This time the article comes from the point of view of web designers. My conclusions remain the same. I will turn off my AdBlock Plus, actually … Read more
Facebook is not a publicly traded company. Although there are many people speculating that Facebook will go public in the near future. As a privately held company, Facebook is not required to release any financial information to the public. Furthermore, the company does not have to have its finances audited either. That doesn’t keep financial … Read more
Is Facebook’s new Like Button really a Google killer. Will the Likes of social networking prove more desirable and powerful than Google’s search engine rankings based upon number of links?
Microsoft has released Office 2010 to manufacturers. I’ve been using 2010 exclusively for awhile now in my freelance writing business. In particular Office OneNote 2010 offers a great organization and clipping tool for freelance writers. For those of you who are not real familiar with how Microsoft releases software upgrades and new versions of products, … Read more