Business Strategy, Personal Development, Marketing
There are many different reasons people use Twitter. Depending on why and how you use Twitter, you may have come across an interesting phenomenon where some people are very particular about how you retweet them. Twitter Retweet Etiquette When it comes to Twitter, there really aren’t any hard and fast rules. That being said, there … Read more
A few years ago, Frontier Airlines jumped on the bandwagon with other major airlines to charge customers for checking bags. The justification was that all of those checked bags were making the planes heavier and costing the airline more money in fuel. It just wasn’t fair to lightweight traveling passengers to have free checked bags … Read more
When I first started writing online for money, I was introduced to Google Analytics. While there is a great deal of information available within Analytics, the key for me, at the time, was the way search keywords were reported. By selecting an overview of the traffic coming to your website, you could see what keywords … Read more
There are a lot of people out there who hate Valentine’s Day. Most of them hate it, not because they actually hate V-Day, but rather because they hate how it reminds them that they don’t have someone special in their life to share it with. Other people hate Valentines Day because it’s too commercial, or … Read more
There is a bit of cloud brewing on Twitter and elsewhere over an email sent by LinkedIn. In the email, the company congratulates the user for having one of the “top 5% most viewed profiles.” The catch is that it is starting to seem like “everyone” got one of these emails. LinkedIn Top 5 Percent … Read more
Once upon a time, the conventional wisdom was that Google wouldn’t index, and therefore rank, any thing shorter than 300 words. I wrote an article about how 300 words is basically nothing, noting that an introduction and conclusion could take up 100 of those words fairly easily, leaving just 200 words of content. Then, people … Read more
Confirmation bias is when someone takes more notice of data or results that support their preconceived notions, and less notice of data or results that cut against what they want to believe. This is one of the big no-no’s of the hard sciences, and a great way to get your research results blown out of … Read more
These days, it seems that technology pundits and enthusiasts can’t clamor loudly enough for social network signals to be included in search engine ranking results. It isn’t hard to see why. Your friends probably like a lot of the same things that you do. That is why they are your friends. Furthermore, the people you … Read more
It was only a month ago, just before the ultimately difficult Facebook IPO, that news GM was abandoning its Facebook ads was reported. The ensuing response cam fast and loud. Bloggers, reporters and researchers all piled on questioning the value of advertising on Facebook. After all, if GM was willing to cancel its $10 million … Read more
There are two ways to watch what Google does with its search engines. One is through the eyes of the average user, and the other is through the eyes of an online publisher who is concerned about search engine traffic getting to his or her websites. (By extension, the SEO industry, which purports to help … Read more
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I wanted to update, to write something clever, something intricate, something meaningful. But… I am so very, very tired. Frankly I’m stalling so that I don’t go to bed so early that I can’t actually fall asleep. Today, we link for no reason to this article about discount premium bonds and then we away for … Read more