Lately, I’ve noticed that there are actually far fewer experts out there than we are led to believe.
There are numerous blogs, websites, and people who hold themselves out as experts on WordPress, or SEO gurus, or professional online designers, and so on. However, a collection of recent updates to the core platforms that these experts give advice about has exposed an unpleasant truth. Most of those SEO experts, WordPress gurus, and online traffic masters out there are really nothing more than parrots rewriting what they have read elsewhere.
Google MayDay Update Exposes Fakes
Google updated it search ranking algorithm recently, much to the dismay of several SEO experts and legions of qualified SEO consultants. It seems that Google’s rankings had been lacking in the area of search known as long-tail keywords.
The definition of long-tail keywords is keywords that are searched for less frequently than typical short-tail or main keywords, but that still provide a lot of traffic to websites savvy enough to use them. For example, something like best Denver hotels, might be a short-tail keyword (or key phrase), while something like nice denver motel or best downtown denver luxury hotels would be a long-tail keyword. The idea is that if you can optimize a webpage to target the long-tail keyword, there will be much less competition, and therefore ranking highly for that phrase will be easier. Doing this just once is not very profitable, however, dedicated website publishers can earn lots of money by creating and optimizing numerous webpages or websites for multiple long-tail keywords.
To take the example further, the owner of a Denver hotels website might create an SEO optimized page for numerous long-tail phrases like, best family friendly denver hotels, or best denver hotels downtown with mountain views, or even best value hotels for business travelers in denver, and so on. Because, each individual page is optimized around that long-tail key-phrase, they can all rank high in Google search results for their own searches. Meanwhile, a website for a major chain of hotels, like Hilton or Marriott, might not rank well for any of those specific searches because they have neither the time nor inclination to try and rank for every search phrase someone might use to find a hotel in Denver.
Instead, these websites rely upon the carefully crafted public image Google has created whereby the best content always rises to the top of search rankings. Before Google updated its searches with the so-called May Day update, this was largely untrue. The only way a webpage would rank highly for a long-tail keyword search was if no one else had actually targeted it yet.
Unofficial Google spokesman Matt Cutts emphasized that the MayDay update to Google searches was targeted primarily at these long-tail searches and the websites that profit from undeserved high rankings in search results by focusing big SEO efforts on underused key phrases.
There has been much speculation about what exactly was changed by Google. What is interesting is where this speculation is coming from. Legitimate Google watchers have been postulating theories and ideas since day one. Furthermore, they are reporting what they hear from other webmasters, Google insiders, and official Google announcements and forum postings. Meanwhile, the fake Google experts have gone quiet about the whole matter, resorting to rewriting about the same old things that they have written about in the past, and waiting for someone else to discover what is going on and what to do about it so that they can finally find out themselves. Of course, then, they’ll be pontificating as though they have worked it all out themselves as soon as they have read enough material from others to use as a crutch springboard.
WordPress 3.0 Reveals Experts Are Not
A similar update to the WordPress blogging platform has left numerous WordPress websites stalled out writing and rewriting about the same eight or ten new features updated in WordPress 3.0 and explained completely on wordpress.org. What is missing is all of that advice about the intricacies of WordPress 3.0. Of course, it should take a little bit of time. WordPress is big and advanced, so digging through everything new in WordPress 3 takes a while, but there are insights along the way.
Most telling is the dearth of WordPress 3.0 themes. Most pre-WordPress 3 themes have been updated, and their creators are quick to point out that their premium WordPress themes are fully compatible with WordPress 3.0. Unfortunately, compatible, and designed for WordPress 3.0 are two very different things.
We’ll keep an eye out for good new WordPress 3.0 themes which should be arriving from the top WordPress developers shortly. In the meantime, if you are a professional writer, you can read the continuing series about the best WordPress themes for writers and the upcoming reviews of writer WordPress themes.